"I think the major advantage is the fact that sometimes when you go to the supermarket you can do your shopping and then it can be a five-, 10-, 15-minute wait to pay for your goods at the end" he said. "It automatically knows what you've got in your basket and when you leave the shop it charges you and bills you automatically into the account you have set up," said Erica Ely, a 57-year-old local resident, holding her purchases on the street outside the shop.īenjamin Rogers, 31, a sales manager who lives in the area, stopped in to buy ingredients for a cake and said the speed of shopping at the Amazon store made it appealing. The store was smart enough, however, to realise some items had been returned to the shelf.Īmazon has said the store, which is similar to 20 Amazon Go outlets in the United States, uses "deep learning" algorithms - technology which allows machines to learn by themselves - with cameras and sensors to tell what customers have picked up. One customer The National spoke to discovered she had not been charged for her cup of coffee. The opening day was not without some hiccups. And then you just walk out! It didn't seem right but I was assured it was okay!" she added. "But apparently there are cameras watching me. "It was really strange, it felt like I was a criminal, because I was just taking things and putting them straight in my bag," said 71-year-old Ealing resident Philippa Dolphin. Once they have bagged their items, customers don't have to show a card or let anyone know, they simply walk out. On its opening day, a team of assistants, dressed in vibrant green jackets - the same colour as the grocery shop's colourful branding - were on hand to explain how the system worked. To use the new outlet, customers have to download an app and then scan a QR code before an electronic gate swings open and allows them to browse a range of Amazon-brand products. The outlet, according to Amazon, is the "first convenience grocery store to offer just walk out shopping in the UK" and its "first physical shop and grocery store outside of the US". The 2,500-square foot Amazon Fresh shop in Ealing, west London, will use cameras and sensors to track a customer as they shop, charging their credit card for items taken after they exit.Ĭustomers queued outside the black and green storefront under social distancing measures to be first to use the convenience store.
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